Are your followers becoming clients?

If content is king and engagement is queen, the question for any professional building a personal brand is a commercial one: are you telling the right stories, and are they attracting the right followers?

Three questions to ask of your brand

• Are the stories you tell the ones your ideal clients need to hear?
• Are the people following you the people who could hire you?
• What share of your followers become customers, and do you measure it?

A following is an audience. A brand is what turns part of that audience into clients, and it is built story by story.